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Tour manager

  • Hours


  • Starting salary

    £15,000 + per year

If you want to combine your love of travel with work, then being a tour manager could be an ideal career choice.

You would be responsible for managing the travel arrangements of holiday makers and business clients, making sure everything runs according to plan.

To be a good tour manager, you would need experience of planning and organising trips, excellent ‘people’ skills and foreign languages if working overseas. Personal qualities are often more important than formal qualifications. ​


The work

As a tour manager, or tour director, you would be responsible for making sure that travel arrangements for groups of holiday-makers run as smoothly and enjoyably as possible. You would accompany passengers throughout their tour, keeping them informed about details like arrival and departure times and places of interest.

You would usually work on coach tours that could last from two to three days to over a month. You might also work on tours by rail or cruise ship.

Your job would involve:

  • welcoming the tour group at the start of their trip and informing them of travel arrangements and stopover points
  • making sure all travel arrangements run according to plan, and that the accommodation, meals and service are satisfactory
  • helping with passport and immigration issues
  • giving spoken commentaries about places en route (local guides may also be used)
  • promoting and selling excursions to tour members
  • advising on sights, local restaurants and shops at each destination
  • recording issues that may require follow-up after the tour.

You would need to be available at almost any time to give advice, solve problems and deal with emergencies like loss of passports or money, illness or difficulties with accommodation.

You might also specialise in the business travel sector. This would involve managing the travel arrangements for people on business, which could include dealing with insurance, visas, vehicle hire and responding to itinerary changes.


You would be responsible for the group throughout their tour, working from early morning until late in the evening, including weekends. You could be on call 24 hours a day.

You could work full-time or become freelance, working from tour to tour. The work can often be seasonal, with more jobs available during holiday periods.


Tour managers salaries can start at around £15,000 a year, rising to around £20,000 with experience.

Income varies considerably from company to company, and also depends on the areas and types of tour the manager covers. Earnings are often based on a daily allowance, plus free board and lodgings for the duration of the tour and other relevant expenses.

Some tour managers are self-employed and hired by travel companies to provide a tour service.

Figures are intended as a guideline only.

Entry requirements

You do not usually need any particular qualifications to become a tour manager, but you would need a good standard of general education.

You would also need:

  • experience of working with people
  • a friendly and approachable manner
  • a keen interest in the culture, geography and history of the locations covered by the tour
  • a good working knowledge of foreign languages if touring overseas
  • experience of working overseas if the job you are applying for is based abroad.

You could move into this job after gaining experience in a related role, such as a travel agent, tour guide or tour rep.

Qualifications related to leisure, travel and tourism are available at all levels through colleges and universities and you may find it useful to complete one of these, but it is not essential.

You may be able to get into this job through an Apprenticeship scheme. The range of Apprenticeships available in your area will depend on the local jobs market and the types of skills employers need from their workers. To find out more about Apprenticeships, visit the Apprenticeships website.

People 1st is the Sector Skills Council for hospitality, passenger transport, travel and tourism and their website, Careers That Move, gives more information and advice about jobs in the passenger transport and travel industries.

Training and development

Once you start work your employer will usually provide an induction course. This will cover the company’s policies and procedures, destinations, tasks, and health and safety. Your employer may give you the opportunity to work towards qualifications in travel and tourism.

When you have worked as a tour manager for at least 12 months, you could join the International Association of Tour Managers (IATM). Membership gives you access to professional development opportunities and training, such as the IATM Certificate of Tour Management, and can help you to develop your contacts and knowledge within the industry.

See the IATM website for more details.

If you work in business travel, you may be able to work towards a qualification offered by the Guild of Travel Management Companies (GTMC) in partnership with the Confederation of Tourism and Hospitality.

Qualifications include:

  • Consultant Certificate in Business Travel
  • Leadership Certificate in Business Travel
  • Management Certificate in Business Travel.

See the Guild for more details

Skills, interests and qualities

  • the ability to get on well with people of all ages and backgrounds
  • self-confidence
  • a polite, tactful and tolerant approach
  • excellent 'people' skills
  • an interest in geography and historical sites
  • good working knowledge of one or more foreign languages
  • safety-consciousness
  • the ability to deal calmly with emergencies
  • good organisational and time-management skills
  • a smart appearance.

More information

International Association of Tour Managers (IATM) (Opens new window)
397 Walworth Road
SE17 2AW
Tel: 020 7703 9154

Careers That Move (Opens new window)

Institute of Travel and Tourism (Opens new window)
PO Box 217
SG12 8WY
Tel: 0844 4995 653



You could be employed by any of the operators that organise group package tours, ranging from large, international companies to small, specialist firms. You could also find work with business travel management companies.

Vacancies may be advertised in the press and on tour operators' websites, or you could contact tour operators for details of recruitment. You can find contact details of many tour operators on the following websites:

With experience, you could progress into a management job

You may find your skills as a tour manager useful in other tourism-related areas such as travel agencies, tourist boards or offices, and tourist information centres.

Job market information

This section gives you an overview of the job area that this profile belongs to. You can use it to work out your next career move. It can help if you’re looking for a job now or want to do some further training.

The 'Market statistics' charts are based on figures from the UK Commission for Employment and Skills (UKCES) and the Office for National Statistics (ONS).

The list of job vacancies under 'Apply for jobs' is from the Universal Jobmatch database. The vacancies are not from the National Careers Service.

Median income: Leisure & travel
Avg Inc
UK Sector
27017 18591
Gender: Leisure & travel
Female Male
66 34
Working pattern: Leisure & travel
Part-time Full-time Self-employed
38 42 20
Gaps in sector due to skills shortages: Leisure & travel
This sector All vacancies
32 23
Employment forecast: Leisure & travel
Forecast Employment Figures
Year Predicted nos. employed
2014 572000
2015 577000
2016 582000
2017 586000
2018 590000
2019 596000
2020 599000

Jobs available on Universal Jobmatch

DateJob TitleCompany NameLocation
15/09/2016UK Tour Quotations & Operations ExecutiveJob HeavenLondon
25/09/2016Travel Consultant - Luxury TravelAllthetopbananas.comLondon
23/09/2016Travel Consultant - Luxury TravelCV LibraryBolton
22/09/2016Travel Consultant - Luxury

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