Advertising account executive Account handler
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Advertising account executives provide the link between an advertising agency and its clients.
1. Entry requirements
There are no set requirements, but you’ll usually need a degree.
Relevant degrees include:
- statistics or operational research
- communication and media studies
- business or management
You’ll also need an interest in advertising and excellent communication skills.
Experience is highly valued by employers. You could try:
- work experience placements
- temporary employment
You may be able to start in a more junior position like administrator, and work your way up as your experience grows.
You could get into this job through an apprenticeship.
2. Skills required
- strong presentation and negotiation skills
- organisational and time management skills
- people skills
- the ability to lead and motivate a team
- excellent business sense and the ability to work to budgets
3. What you'll do
You’ll work for an agency that deals with advertising media like:
- social media
- mobile marketing
- direct marketing
Your day-to-day tasks may include:
- meeting clients to discuss their needs
- working with account planners
- coming up with campaigns that meet the client's needs and budget
- presenting campaign ideas and costs to clients
- briefing the creative team that produces the words and artwork
- checking and reporting on the campaign’s progress
- keeping in contact with the client at all stages of the campaign
- managing the account’s budget and invoicing the client
- trying to win new business for the agency
Starter: £18,000 to £24,000
Experienced: £30,000 to £45,000
Highly Experienced: £60,000 or more (manager)
These figures are a guide.
5. Working hours, patterns and environmentYou’ll usually work from 9am to 5pm, Monday to Friday. Your hours may be longer when you have deadlines to meet.
You’ll be based in an office, but you may also travel to meet clients.
6. Career path and progressionWith experience, you could progress to account manager, become an agency director, or set up your own agency.
You may be interested in:
Last updated: 13 September 2018