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Image consultant

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Image consultants advise individuals and companies on their appearance, and how to make an impact.

Salary, a pound sign Salary: £14,000 to £40,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

There are no set entry requirements, but it would be useful if you have experience or qualifications in areas like:

  • business consultancy
  • fashion, hair and beauty therapy
  • management
  • public relations
  • recruitment and human resources
  • retail
  • sales and marketing
  • training and coaching

You could also work towards qualifications accredited by the Federation of Image Professionals International (FIPI).

It may help you get work if you have a portfolio showing the impact your advice can have, maybe including makeover ‘before and after’ shots.

2. Skills required

You’ll need:

  • a flair for style and colour
  • the ability to put clients at ease
  • tact and good listening skills
  • the ability to influence clients in a positive way
  • a positive and self-motivated approach

3. What you'll do

You’ll work with people in politics, retail, and public and private companies. 

You could also work with the media, contributing to television and radio programmes, and to articles in the local, national and specialist press.

You’ll advise private individuals on:

  • how to dress in colours that suit them
  • clothes, make-up and hair that will improve their look
  • how to organise their wardrobe space
  • styling for events like weddings or business meetings
  • how to present themselves in public

You’ll advise corporate clients on:

  • how to deliver training workshops
  • how to use voice and body language in business situations
  • personal branding and appearance
  • how to understand brand and corporate cultures
  • business etiquette, including spoken and written communication skills
You’ll develop a network of partners, including hair stylists, make-up artists and voice coaches, that you’ll refer your clients to. 

4. Salary

Starter: £14,000 to £16,000

Experienced: £19,000 to £30,000

Highly Experienced: Up to £40,000

Your salary will depend on the area in which you work and how successful you are in building up a client base and reputation.

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work from home, but may travel to visit clients at home or at work. 

Your hours will depend on your clients, and could include evenings and weekends.

6. Career path and progression

You could work for a large, international agency, or specialise in a particular area of work.

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Last updated: 13 September 2018