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Market researcher Market researcher interviewer

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Market researchers interview people to find out what they think about products, services or issues.

Salary, a pound sign Salary: £14,000 to £24,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

There are no set requirements. Customer service experience or a course in customer service could help you get a job.

You could get into this job through an apprenticeship.

2. Skills required

You'll need:

  • IT skills
  • maths skills
  • the ability to record information accurately

3. What you'll do

You could work for advertising agencies, businesses of all kinds or charities.

You'll usually attend an information session (briefing) before each project.

Your day-to-day duties may include:

  • going up to people in the street, phoning them or visiting them at home
  • persuading people to take part in a survey
  • asking people questions and possibly video them
  • recording people’s answers
  • organising the results and passing them to your supervisor

4. Salary

Starter: £14,000 to £17,000

Experienced: £18,000 to £24,000 (field supervisor)

You could be paid by the hour, the day or get a salary.

You may get bonus payments and expenses for travel.

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 6 hours a day. Part time and temporary work are common. You may work evenings and weekends.

You could be a telephone interviewer, working in a call centre or at home. Or you may interview people in the street, in shopping centres or in their homes.

You may need a car to travel.

6. Career path and progression

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

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Last updated: 13 September 2018