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Marketing director Marketing manager, managing director

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Marketing directors plan ways to promote products or brands and increase their company’s share of the market.

Salary, a pound sign Salary: £55,000 to £100,000 average per year
Hours, a clock face Hours: 40 to 48 per week

1. Entry requirements

You’ll need several years’ experience at senior management level, handling major accounts and dealing with marketing campaigns.

A degree, postgraduate or professional qualification will be useful.

An excellent understanding of social media will be vital for most jobs.

The Chartered Institute of Marketing has more details about working in this industry.

2. Skills required

You’ll need:

  • leadership and motivational skills
  • creativity
  • negotiating skills
  • excellent communication skills
  • the ability to build corporate relationships

3. What you'll do

Your day-to-day duties may include: 

  • planning the long-term development of your company
  • overseeing brand marketing campaigns 
  • working closely with the sales and creative teams 
  • managing relationships with corporate partners
  • assessing competitors and planning how to keep ahead of them
  • reviewing your company’s financial forecasts and setting targets
  • attending meetings, conferences and marketing events
  • managing budgets

4. Salary

Starter: £55,000 to £70,000

Experienced: £75,000 to £100,000

Highly Experienced: £100,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work between 40 and 48 hours a week.

You’ll work from an office but spend much of your time attending meetings and travelling to meet clients, who may be based overseas.

6. Career path and progression

With experience, you could move to a bigger company or work as a marketing consultant, advising corporate clients how to develop their brands.

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Last updated: 13 September 2018