Marketing executive Marketing officer, assistant marketing planner
Marketing executives promote a company's products, services or brand.
1. Entry requirements
You'll usually need a foundation degree, HND or degree in a subject like marketing, advertising or business.
Experience as a marketing assistant, or working in sales or public relations, could help you get into this job without a degree.
You could also get into marketing through an apprenticeship.
The Chartered Institute of Marketing (CIM) has more information about qualifications and training.
2. Skills required
- excellent organisational, planning and IT skills
- strong communication and negotiating ability
- creativity and writing skills
3. What you'll do
You could work for sales or marketing agencies, or in marketing departments of organisations like financial services or manufacturing.
You could also work for fund-raising charities, heritage organisations or the education sector.
Your day-to-day tasks may involve:
- doing research on customer and market trends
- identifying target markets and possible sponsors
- creating and planning marketing campaigns
- using automated systems for email campaigns and customer management
- writing and editing for print and multiple online uses
- organising promotions and events to meet clients, suppliers and the media
- managing campaign websites and social media
- managing budgets and monitoring the effectiveness of campaigns
Starter: £18,000 to £22,000
Experienced: £22,000 to £30,000
Highly Experienced: £30,000 to £35,000 (senior)
These figures are a guide.
5. Working hours, patterns and environment
You'll usually work 9am to 5pm, Monday to Friday. You may occasionally work evenings and weekends.
You'll be based in an office but may travel to meet clients and attend events.
You may need a full driving licence.
6. Career path and progression
With experience, you could become a marketing manager.
You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.
The Chartered Institute of Marketing (CIM) has details of professional development.
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Last updated: 12 May 2017
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