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Music promotions manager

Music promotions managers publicise recording artists or live music events.

Salary, a pound sign Salary: £12,000 to £60,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

There are no set requirements, but you’ll need practical experience and a network of contacts in the industry.

You could take a course to develop practical experience and contacts. Relevant subjects include:

  • business studies
  • marketing
  • music business

You could also gain practical experience by:

  • finding work placements with record companies or music PR agencies
  • organising and promoting local gigs or festivals
  • writing gig reviews for local or student press, websites and social media
  • getting involved in student or community radio
You may find it helpful to have experience in a related area like sales and marketing, public relations, event organisation or advertising. Knowledge of accounts and contract law can be useful.

You could get into this job through an apprenticeship.

Creative Choices has information on how to become a music promoter.

2. Skills required

You’ll need:

  • excellent communication skills
  • sales and negotiation skills
  • the ability to work under pressure
  • organisational skills
  • IT skills

3. What you'll do

As a music promoter your day-to-day duties may include:

  • writing press releases to publicise your client's music or tour
  • organising publicity events like media interviews and personal appearances
  • going to publicity events with clients
  • getting airtime on radio and TV shows
  • networking with contacts in the music industry
  • organising tours
  • dealing with designers, printers and marketing staff
  • negotiating contracts
  • listening to new acts and deciding whether to offer them a contract

As a promoter for a live music venue your day-to-day duties may include:

  • choosing and booking suitable acts
  • dealing with agents, caterers and suppliers
  • arranging a full programme of gigs
  • identifying suitable audiences
  • organising marketing and publicity
  • arranging entertainment licences
Your work might also involve dealing with budgets and administration.

4. Salary

Starter: £13,500 to £16,000

Experienced: £25,000

Highly Experienced: £60,000

You’ll usually work freelance or on short contracts, so your income will vary. You may agree a fixed payment or take a take a percentage of the profit made from the event.

These figures are a guide.

5. Working hours, patterns and environment

Your working hours will vary. 

You’ll have an office base for dealing with administration and promotional events during the day. You’ll also spend a lot of your time going to music venues and promotional events at night. This can involve travelling around the UK or overseas, and spending periods away from home.

6. Career path and progression

With experience, you could move to a larger company or you could specialise in an area like legal advice. 

You could work freelance, start up your own promotions company or become an artists' agent or manager.

Last updated: 04 October 2016