We're building a new service – your feedback will help us to improve it.

Public relations director PR director, PR account director, communications director

Public relations directors manage communications campaigns for their organisations or clients.

Salary, a pound sign Salary: £40,000 to £80,000 average per year
Hours, a clock face Hours: 40 to 48 per week

1. Entry requirements

You’ll usually need several years’ experience at senior management level in public relations (PR) or marketing. A background in journalism or broadcasting could also be useful.

You must have an excellent understanding of how the media works and the ability to think clearly under pressure will be vital.

A degree, postgraduate or professional qualification in PR, communications or marketing will be needed for most jobs.

The Public Relations & Communications Association and the Chartered Institute of Public Relations have more details about working in PR.

2. Skills required

You’ll need:

  • leadership skills
  • planning and project management skills
  • the ability to build relationships with partners
  • digital media and communication skills

3. What you'll do

Your day-to-day duties may include: 

  • planning and delivering communications campaigns for clients
  • raising awareness of your organisation and its aims
  • communicating messages through online, print and broadcast media
  • managing relationships with clients and sub-contracted PR agencies
  • reporting to the organisation’s board or owner
  • representing the organisation at conferences, events and in the media
  • keeping up to date with media stories and trends
  • managing budgets

4. Salary

Starter: £40,000 to £50,000

Experienced: £55,000 to £70,000

Highly Experienced: £80,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work between 40 and 48 hours a week, which could include weekends and evenings.

You’ll be based in an office, but spend much of your time attending meetings and travelling to meet clients.

6. Career path and progression

With experience, you could move on to a bigger agency or move up to become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.

Related careers

You may be interested in:

Last updated: 13 December 2016