Retail managers look after stores, motivate staff to achieve sales targets, organise promotional events and monitor industry trends.
1. Entry requirements
You could get into this job in a number of different ways, like:
- being promoted from within a retail department
- moving from a management job in a related job area
- from a graduate trainee management scheme
- from a management apprenticeship scheme
Customer service experience is sometimes more useful than qualifications in retail management.
You could get into this job through an apprenticeship.
2. Skills required
- the ability to lead and motivate a team
- excellent communication and 'people' skills
- the ability to work under pressure and handle challenging situations
- confidence, drive and enthusiasm
- decision-making ability and sense of responsibility
- the ability to understand and analyse sales figures
3. What you'll do
Your main focus will be to improve the commercial performance of the store by increasing its turnover and maximising sales.
Your day-to-day tasks may include:
- managing and motivating teams to increase sales
- overseeing recruitment and training of staff
- keeping track of stock and ordering
- organising sales promotions and in-store events
- dealing with queries, complaints and feedback from customers
- analysing sales figures and forecasting future sales
- maintaining awareness of market trends and monitoring competitors
- controlling budgets and costs
- providing reports to senior company executives
Starter: £20,000 to £30,000
Experienced: £35,000 to £45,000
Highly Experienced: £50,000 to £70,000
The larger salaries are usually offered by the larger stores.
You may get bonuses and commission for meeting sales targets.
These figures are a guide.
5. Working hours, patterns and environment
You'll normally work between 37 and 40 hours a week, often including weekends and some evenings.
You'll divide your time between the sales area and your office in the store.
6. Career path and progression
With experience you could progress into area or regional management.
You could also move into more specialist areas, like customer service, training and operations management.
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Last updated: 01 June 2018
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