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Sales promotion executive Account executive, brand executive

Sales promotion executives run promotional marketing campaigns for companies to raise their profile or increase sales.

Salary, a pound sign Salary: £18,000 to £50,000 average per year
Hours, a clock face Hours: 37 to 40 per week

1. Entry requirements

There are no set requirements but previous experience in sales, marketing, advertising or customer service will be helpful. Some employers will prefer you to have a higher education qualification, like a foundation degree, HND or degree in advertising, communications, marketing, business or psychology.

With a degree, you could join a company's graduate training scheme.

Paid or unpaid work experience with a marketing promotions agency can help.

2. Skills required

You’ll need:

  • excellent spoken and written communication skills
  • problem-solving skills
  • excellent organisational skills and attention to detail
  • confidence and persuasiveness, for 'selling' your ideas

3. What you'll do

Your day-to-day duties may include:

  • meeting clients and suppliers to find out about their product or service
  • researching the competition and markets
  • developing ideas for marketing strategies and campaigns
  • presenting your ideas to the client
  • briefing other staff writing promotional marketing material
  • working out project costs and making sure that everything stays within budget
  • making sure that each part of a campaign runs smoothly
  • reporting on the campaign’s progress and judging its effectiveness

4. Salary

Starter: £18,000 to £22,000

Experienced: £28,000 to £38,000

Highly Experienced: £50,000 (account director)

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work standard office hours, Monday to Friday, with overtime to meet campaign deadlines or attend promotional events.

At the start of your career you’ll be mainly office-based, although you'll sometimes visit suppliers and attend events. With experience, you'll spend more of your time travelling to visit clients, so a driving licence will be useful.

6. Career path and progression

With experience, you could work on larger accounts and be promoted to senior account executive, account manager and account director.

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Last updated: 08 December 2016