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Job families

Social media manager

Social media managers communicate with organisations’ customers and clients through social media channels.

Advertising media planner

Advertising media planners decide which media is best suited to advertising their client’s products or services.

Advertising media buyer

Media buyers book advertising space in newspapers and magazines, and on TV, radio and cinema.


Librarians run public and private libraries, managing access to books, multi-media resources and computers.

Digital marketing officer

Digital marketing officers promote brands, products and services through social media, websites and apps.

Media researcher

Media researchers support producers by finding information, people and places for television or radio programmes.

Fashion model

Fashion models advertise clothes and accessories by modelling at events like catwalk shows, and appearing in photographs for magazines, newspapers and digital media.

Advertising art director

Art directors design the visual side of advertising campaigns for all kinds of media including film, TV, web or print.

Web editor

Web editors research, write and manage an organisation’s online content, including text, images, video and other media.

Family mediator

Family mediators help divorcing or separating couples reach agreement without having to go to court.

Public relations director

Public relations directors manage communications campaigns for their organisations or clients.


DJs play music for audiences at venues, or on the radio.

TV presenter

TV presenters work in television, introducing and hosting programmes, interviewing people and reporting on issues and events.

Charity director

Charity directors plan ways to develop a charity’s services, generate income and raise awareness of its work.

Public relations officer

Public relations (PR) officers manage an organisation's public image and reputation.

Pop musician

Pop musicians perform and record different styles of music.


Biologists study living things, like animals and plants.

Advertising account executive

Advertising account executives provide the link between an advertising agency and its clients.

Sports agent

Sports agents negotiate employment contracts for their clients.

Music promotions manager

Music promotions managers publicise recording artists or live music events.