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Store demonstrator

Store demonstrators show products to customers to increase sales in department stores, supermarkets and other retail businesses.

Salary, a pound sign Salary: £14,000 to £25,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

There are no set entry requirements.

Writing, number and communication skills, and retail or customer service experience, could be an advantage.

You could study for a college qualification in retail skills or food safety for retail, but this isn’t essential.

You could get into this job through an apprenticeship.

2. Skills required

You’ll need:

  • the ability to remain friendly and outgoing, even under pressure
  • good customer service skills
  • confidence in meeting and talking to individuals and groups
  • the ability to understand and learn product information

3. What you'll do

You’ll demonstrate a range of different items like food and drink, toys, domestic appliances and gadgets, technology products, and cleaning, beauty and DIY items. 

You might sell directly, or pass leads onto the sales team.

Your day-to-day duties could include:

  • setting up a counter or other area where demonstrations take place
  • arranging stock, posters and other publicity material
  • talking to individual passers-by, or using a microphone to catch the attention of shoppers
  • demonstrating how to use a product and talking about its benefits
  • inviting customers to try a product
  • answering questions and handing out leaflets, brochures, coupons and free samples
  • meeting targets and keeping records
  • monitoring stock levels

4. Salary

Starter: £14,000

Experienced: £18,000 or more

Highly Experienced: Up to £25,000 (team leader)

Your salary could increase with commission or bonuses. You could get other benefits, like free products, discounts or a petrol allowance.

Freelance and part-time work usually pays around £75 a day.

These figures are a guide.

5. Working hours, patterns and environment

Your hours could vary, but will usually include weekends and evenings. 

Temporary and seasonal work is common.

You’ll work in stores, shopping centres or at exhibitions. 

You may need a driving licence and use of a vehicle to travel around your local area, or different parts of the UK.

You’ll spend most of your time standing at a counter or walking around a shop floor. 

You may have to wear a uniform, a promotional T-shirt or even fancy dress.

6. Career path and progression

With experience, you could move into other jobs in retail, customer service, marketing or promotions, or work as team leader within a product section.

You could also work freelance. 

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Last updated: 09 October 2018