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Visual merchandiser Window dresser, display assistant

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Visual merchandisers design eye-catching product displays and store layouts to encourage sales.

Salary, a pound sign Salary: £12,000 to £55,000 average per year
Hours, a clock face Hours: 37 to 40 per week

1. Entry requirements

There are no set entry requirements, but sales assistant experience could be helpful.

Qualifications in art and design, retail design, or retail skills may also be useful.

You could get into this job through an apprenticeship.

2. Skills required

You'll need:

  • creativity and imagination
  • design skills to create product displays
  • technical drawing skills
  • IT skills to use computer-aided design (CAD) software
  • attention to detail

3. What you'll do

You'll usually work in stores' fashion and homeware departments. Your day-to-day tasks will include:

  • designing product displays and floor plans, or following plans from head office
  • drawing designs and plans by hand or computer
  • using space and lighting creatively
  • sourcing materials like models, props, signs and equipment
  • arranging displays and dressing dummies
  • teaching sales staff how to display goods
  • producing brand guidelines so all stores have the same look and feel

4. Salary

Starter: £12,000 to £16,000

Experienced: £20,000 to £25,00

Highly Experienced: £25,000 to £55,000

These figures are a guide.

5. Working hours, patterns and environment

You'll work 37 to 40 hours a week, including evenings.

The job is physically demanding. It involves climbing ladders and lifting goods. Working in shop windows can be hot and cramped.

You could be based at head office or at a store. You could travel to different branches to set up displays.

6. Career path and progression

With experience, you could progress to team leader, then visual merchandising manager.

You could also move into retail, exhibition or interior design, or set up your own business creating one-off displays

You could become a member of the British Display Society to increase your job prospects.

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Last updated: 13 September 2018