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Insurance account manager Relationship manager, insurance sales executive, affinity account manager, broker consultant

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Insurance account managers develop business accounts and increase sales of their company's insurance products.

Salary, a pound sign Salary: £18,000 to £100,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

You could get into this job by starting as an insurance technician, junior account handler or sales administrator. With experience and qualifications, you could move into account management. 

You'll find it useful to have:

  • a background and qualification in sales, marketing, customer service or financial advice
  • GCSEs at grades 9 to 4 (A* to C) in English and maths

If you don’t have relevant experience or knowledge of the industry, you could take the Chartered Institute of Insurance (CII) Foundation Insurance Test (FIT) award.

If you have a degree, you could join a large insurance firm's graduate training scheme. Most degree subjects are accepted, but you may have an advantage with a degree (2:2 or above) in business, marketing or maths.

You could get into this job through an apprenticeship.

2. Skills required

You’ll need:

  • excellent sales and negotiation skills
  • confidence in making presentations and networking
  • the ability to manage large budgets and contracts
  • the ability to gather and analyse information
  • organisational skills and attention to detail
  • strong administration and IT skills

3. What you'll do

Your day-to-day duties may include:

  • building good working relationships with brokers and other agents
  • being responsible for several business accounts
  • promoting new insurance products, working to agreed sales targets
  • setting up meetings to develop new business accounts
  • managing business pitches
  • working with insurance underwriters to adapt policies
  • setting up claims handling teams and contact centre support for new policies
  • monitoring agents’ sales performance
  • developing marketing literature
  • giving advice on existing products
  • making sure that agents meet strict financial services industry rules

4. Salary

Starter: £18,000 to £22,000

Experienced: £25,000 to £35,000

Highly Experienced: £50,000 to £100,000 (senior manager)

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work standard office hours Monday to Friday, but you’ll need to be flexible at times as you may need to travel. You may also need to meet with existing and potential clients in the evenings.

You’ll usually be office-based, but may work from home.

6. Career path and progression

With experience and a good track record, you could be promoted into a senior sales or marketing role. You could also move into area management or senior management, supervising other managers and planning company strategies.

You could also use your skills in other industries in sales, marketing or account handling.

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Last updated: 11 September 2018