Marketing manager Brand manager, account manager
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Marketing managers plan how to promote products, services or brands and oversee all marketing activity.
1. Entry requirements
There are no set entry requirements. You'll usually need 3 to 5 years' experience as a marketing executive, sales manager or public relations officer.
You may need a degree in marketing or business, or a professional marketing qualification.
Another option is to start as a junior marketing manager or marketing apprentice and work your way up.
2. Skills required
- leadership and motivational skills
- creativity and great attention to detail
- excellent communication and IT skills
- budgeting and project management skills
3. What you'll do
You could work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing.
You could also work for fund-raising charities, heritage organisations or the education sector.
Your day-to-day tasks could include:
- researching and analysing market trends and your target markets
- creating marketing and social media strategies
- planning and managing the launch of new products and services
- setting budgets, targets and timelines
- working with in-house or external agencies to produce attractive campaigns that increase business
- organising and attending events to meet new and existing clients
- managing budgets and reporting on the effectiveness of campaigns
- managing a team of marketing executives
Starter: £25,000 to £30,000
Experienced: £30,000 to £45,000
Highly Experienced: £55,000 or more
These figures are a guide.
5. Working hours, patterns and environment
You'll usually work 9am to 5pm, Monday to Friday.
You may also spend some evenings or weekends at events like product launches, trade fairs or open days.
You'll usually work in an office and may have to travel to meet clients and attend events.
6. Career path and progression
With experience, you could become a regional manager or marketing director. You could also become a brand or account director.
Another option is to become a freelance marketing consultant.
The Chartered Institute of Marketing has details of training and professional development.
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Last updated: 02 April 2018