Web editor Web content editor, content designer, digital content editor
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Web editors research, write and manage an organisation’s online content, including text, images, video and other media.
1. Entry requirements
You’ll find it useful to have:
- a degree or work experience in journalism, IT or marketing
- experience of the area or audience the website is aimed at
- project management experience
You may also be able to work your way up from an editorial assistant role. It may help you to find work if you've got examples of your writing like articles, blog contributions or freelance content work.
You'll usually also need to show you’ve got experience of:
- SEO and content strategy
- using marketing campaigns like email and online advertising
- using guidelines on copyright, privacy and website accessibility
- Photoshop, HTML, and web content management systems (CMS)
- web measurement tools like Google Analytics
2. Skills required
- excellent written and spoken communication skills
- a high level of accuracy and attention to detail
- the ability to transform complex language into engaging web content
- an excellent understanding of English grammar, punctuation and spelling
- excellent organisational skills
3. What you'll do
Your day-to-day tasks may include:
- using metrics and feedback from users to design and plan content
- researching and writing text for a target audience
- editing and proofreading existing text
- publishing digital content using a CMS
- monitoring and posting replies to online message boards and dealing with email enquiries
- developing new content and editorial guidelines
- attending content planning and commissioning meetings with other departments or clients
- creating and monitoring social media output and feedback
- making sure web pages are picked up by search engines (search engine optimisation)
- reporting on website performance and content popularity
- training new staff to produce and edit content
You might work alone or as part of a team which includes user researchers, web developers, designers and a content manager.
Starter: £18,000 to £25,000
Experienced: £25,000 to £35,000
Highly Experienced: Up to £45,000 (manager)
These figures are a guide.
5. Working hours, patterns and environment
You'll usually work 35 to 40 hours a week, Monday to Friday. You may need to work extra hours to meet deadlines.
You'll usually be office-based but you may need to travel to research information, meet clients or interview people for features.
6. Career path and progression
With experience, you could move into editorial team management or general information management roles.
You could also work on a freelance basis, and set up your own business.
With further training, you may have the option to move into related areas, like website development, design or training.
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Last updated: 02 April 2018
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