Tourist information centre assistant

Tourist information centre assistants give information to visitors on transport, tourist attractions and local services and activities.

Salary, a pound sign Salary: £14,000 to £35,000 average per year
Hours, a clock face Hours: Variable per week

1. Entry requirements

There are no set entry requirements but it may help if you have:

  • GCSEs (A* to C), including English and maths
  • a good general knowledge of the local area and its attractions and facilities
  • a travel and tourism qualification
  • experience of customer service and cash handling
  • the ability to speak one or more foreign languages
The Hospitality Guild and the Institute of Travel and Tourism have more information on becoming a tourist information centre assistant.

2. Skills required

You’ll need:

  • customer service skills
  • listening skills and a desire to help
  • networking skills to build relationships with people like hotel and guesthouse owners
  • the ability to work calmly and efficiently under pressure
  • IT skills

3. What you'll do

Your day-to-day duties might include:

  • answering customer queries in person, by phone and email
  • finding information using computer systems, leaflets, timetables, guidebooks and national tourist information centre (TIC) reference kits
  • making bookings for coach travel, theatre performances and accommodation
  • setting up displays within the centre, and re-stocking literature
  • keeping up to date with local accommodation, places to visit, activities and events
You’ll also be responsible for selling items like guidebooks, postcards and stamps, local craft items, gifts and souvenirs.

You may also visit local attractions, so you can recommend them to customers.

4. Salary

Starter: £14,000 to £17,500

Experienced: £21,000

Highly Experienced: up to £35,000

These figures are a guide.

5. Working hours, patterns and environment

Your hours will vary depending on your location.

You may work weekends and bank holidays. 

Many jobs are part-time, and some TICs only open for the summer season.

You could work in a separate TIC building or in places like local authority offices, libraries, museums, ports and airports.

6. Career path and progression

With experience, you could become a TIC supervisor or manager.

You could also move into local authority tourism departments, regional or area tourist board jobs, or to other areas of the travel and tourism industry.

Last updated: 04 October 2016